The restoration answering service testA generic answering service takes a message. Restoration intake has to triage the loss, confirm the territory and get a crew moving, on the first call, in the middle of the night.
Where restoration leads come from, and what each one really costsShared leads, exclusive leads, Local Services Ads and search are four different products at four different prices. The gap between them is usually bigger than the gap between two vendors inside one category.
Local Services Ads for restoration companiesAbove paid search, above the map, billed per lead rather than per click, and carrying the Google Guaranteed badge. For an emergency search there is no better piece of real estate.
Restoration PPC, and what it should be buyingAt $85 a click and a 12 percent conversion rate you are paying around $700 a lead before anyone answers the phone. That is survivable against a $15,400 claim and fatal against an $1,800 soot cleanup.
Restoration SEO is three problems, not oneLocal Services Ads, paid search and the map pack sit above everything else and are won three different ways. Treating them as one problem is why most restoration companies are strong in one and invisible in the other two.
Restoration marketing benchmarksLead costs, job values, claim averages, budget floors and market size, with sources, so you can sanity-check a proposal instead of taking anyone's word for it.
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Restoration marketing guides
What the channels cost, what the benchmarks actually say, and where restoration companies lose money. Written for operators, with the numbers sourced.
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